May 01
Anvil Open Beta Now Live
We launched Anvil’s open beta, giving sales teams the opportunity to apply for access. As part of the beta, our team builds a custom-tuned coaching model tailored to each brand’s industry and sales style—for a small setup fee. Early adopters are already seeing sharper prep, smoother objection handling, and faster rep ramp-up.

April 16
Revamped Customer-Facing Tool Launches
Anvil’s new interface is here—sleeker, faster, and built for daily sales workflows. Users can now easily initiate coaching sessions, track progress, and revisit roleplay history, all in one unified workspace designed for reps and managers alike.

April 03
Custom LLM Onboarding Framework Released
We introduced a streamlined onboarding process for brands in the beta program. Our team works directly with sales leadership to gather call recordings, objection libraries, and persona data, which fuels the training of a model that reflects each company’s voice and value prop.

‍

March 26
Live Coaching Insights Prototype Deployed
We began testing early-stage live feedback capabilities in select sales calls. Reps received post-call summaries with objection insights and follow-up suggestions—marking our first step toward real-time, in-call coaching.

March 05
Alpha Feedback Loop Established
Our alpha partners now submit structured session feedback directly in-platform. This feedback is helping us identify coaching blind spots, surface UX improvements, and prioritize the next set of feature releases.

February 12
Manual-to-AI Comparison Mode Enabled
Alpha users gained access to side-by-side comparisons of human-written versus AI-generated coaching advice. This helped validate Anvil’s recommendations and provided valuable data for iterative fine-tuning.

January 29
Closed Alpha Begins with 3 Brand Partners
Anvil officially launched its closed alpha with three forward-thinking sales orgs. These partners gained early access to text-based AI coaching across Call Prep, Roleplay, and Objection Handling—and are shaping the future of the product through weekly feedback and collaboration.

SEPT 24'
Expanded Call Dataset with 30 Partner Brands
We’ve partnered with 30 innovative sales teams to train Anvil’s core model on thousands of real sales calls. This collaboration ensures our LLM reflects the nuance, tone, and objection-handling strategies used by top-performing reps across industries.

OCT 24'
Partner Brand Team Training
We launched a 3-month training initiative with our 30 partner brands, combining hands-on coaching with Anvil’s AI tool. Sales teams began using Anvil’s manual training interface after each sales call—alongside guidance from our coaching team—to refine objection handling, call prep, and messaging in real-time. These collaborative sessions are helping us fine-tune Anvil’s model based on real workflows, ensuring it delivers practical value where reps need it most.

DEC 24'
Internal LLM Benchmarking Complete
Anvil’s proprietary coaching model outperformed baseline GPT in sales-specific tasks like call preparation, objection handling, and tone accuracy. This sets the foundation for more precise and impactful guidance moving forward.

July 01
Anvil LLM Training Kickoff
We packaged the first version of Anvil’s proprietary model into a basic customer facing tool. Focused on three core areas—Call Preparation, Roleplay, and Objection Handling—it’s designed to help reps perform with more confidence and consistency.